About
"I am fuelled by the power of my dreams and a clear vision of things to come. I choose to be uncomfortable, to step outside my comfort zone and learn new skills. I see opportunity in every difficulty I face because I know I can learn so much from it and become stronger and agile at the same time."
Mike Stankiewicz
Introduction
As a senior marketing leader, Mike brings a dynamic, committed and energetic approach to driving business success through strategic marketing, digital tactics, and brand positioning for sustained growth. With a proven ability to conceive, influence, and implement effective integrated marketing strategies, he consistently delivers exceptional results. He is a proactive, collaborative team member with excellent analytical, interpersonal, and digital marketing skills.
With 30+ years of marketing experience across diverse industries in Australia, New Zealand, and Poland, Mike has a proven track record of delivering measurable business growth aligned with organisational objectives. He has expertise in developing and executing marketing, communication, and sales strategies that drive customer preference and generated over $30 million in sales revenues.
Growing Your Business and Creating Lasting Value
Before implementing digital marketing campaigns, it’s crucial to tackle your company’s strategic marketing challenges. This requires building a strong and reliable process that centres on identifying which customers to target and crafting value propositions that deliver sustainable competitive advantage, which drives customer preference and delivers consistent financial returns exceeding the cost of capital. As a marketer, Mike’s aim is to establish a connection between marketing and finance, acknowledging that the primary objective of sound marketing strategies is to produce a steady stream of cash flow.
Leveraging Digital Marketing to Enhance Business Value and Growth
Mike helps businesses create effective digital marketing strategies by using tactics and techniques to promote their products or services through social media, email, search engines, paid advertising and websites. Mike’s aim is to create brand awareness, generate leads, drive website traffic, and ultimately convert prospects into customers. To achieve this, he focuses on identifying target audiences, selecting appropriate channels to reach them, developing compelling content, optimising campaigns for conversions, and analysing and adjusting performance based on data and feedback. He stays up-to-date on the latest trends and technologies in the digital landscape to ensure that businesses remain competitive and maximise the effectiveness of their digital marketing strategies.
Mike's Values & Operating Principles
As a marketing leader driven by values, Mike isn’t just focused on achieving marketing goals, he is also committed to fostering a positive organisational culture, building strong relationships, and contributing positively to the community. He aims to aspire teams and businesses to work toward a shared vision while creating a lasting impact on their brand’s reputation and success.
Mike’s 10 key values & attributes
Customer-Centricity
At the core of Mike’s strategy is a deep understanding of customer needs. By putting customers first, he creates campaigns that truly resonate with the target audience.
Integrity
Mike leads with integrity, setting high ethical standards for his team. He prioritises transparency and honesty, building trust with customers, colleagues, and partners.
Collaboration
Known for his collaborative nature, Mike seamlessly bridges different departments, ensuring a unified approach across teams to achieve shared objectives.
Adaptability
In the ever-changing marketing landscape, Mike thrives on adaptability. He readily embraces change and adjusts strategies to remain effective in dynamic environments.
Data-Driven Decision-Making
Mike’s decisions are grounded in data. By leveraging insights, he optimises targeting and gauges campaign success, consistently enhancing performance.
Resilience
Challenges don’t deter Mike; they motivate him. His resilience and ability to learn from setbacks drive continuous improvement within his marketing initiatives.
Empathy
Mike’s empathetic nature enables him to connect with both customers and team members on a deeper level, resulting in better understanding and collaboration.
Vision
With a clear vision in mind, Mike shapes the brand’s identity and purpose. His adept communication ensures his team is aligned and inspired by the shared vision.
Innovation
Mike embodies a spirit of innovation, inspiring his team to explore novel ideas and approaches that differentiate their brand from competitors.
Leadership and Empowerment
Mike’s leadership style empowers team members to excel. He nurtures growth, fostering a positive work environment that drives collective success.
Incorporating these values, Mike leads the individuals and businesses with passion, propelling the brands forward through innovative campaigns, customer loyalty, and substantial business growth.
Education
Personal interests
Favourite quote
Reed Markhan